Twisted Juice

For this project, we were tasked to work through a series of creative exercises including Google’s “Brand Sprint” framework to imagine fictional beverage brand. To come up with brand concepts, we pair a word from a list of random adjectives with a random beverage category.
Combining the random adjective "twisted" with the random beverage category of juice, this logo was created through hand lettering to appear "twisted" and convey a natural brand.